Every few months, someone declares that sales is dead. Usually, it’s followed by a pitch for the latest CRM platform, automation tool, or cold email AI that “does the job better than people ever could.” Cool. But here's the thing: if sales were dead, we wouldn’t be out here closing deals face-to-face, five days a week, with nothing but sharp minds and sharper conversation. And we wouldn’t be growing. What’s actually dead? Lazy sales. The era of robotic scripts, soulless pitch
